
Thompson’s & Chemist Warehouse World Herb Day Event & Partnership
As one of Australia’s leading mindfulness & meditation experts, Luke partnered with Thompson’s and Chemist Warehouse to bring greater awareness to both brands and help launch the new range of Thompson’s wellness supplements into the Australian market.
This was accomplished through a series of social, content & media requirements. Along with facilitating a full day of interactive guided meditation sessions with media & influencers as part of a branded ‘World Herb Day’ event at The Grounds, Alexandria in Sydney.
Deliverables included:
Strategic briefing sessions with client
1 x Editorial Article
1 x Full Day Event Attendance: 8-Hour event, hosting meditation sessions, media interviews and interacting with guest
2 x IG Reels
1 x IG Story Set
3 x Months Exclusivity within the herbal supplement category
10 x 12-month memberships to Soul Alive