Luke partnered with Audible and leading men’s publication, Boss Hunting, to share his top audiobook recommendations. The aim of this campaign was to give some valuable & educational content/recommendations that inspires the up-and-coming generation to listen to more audiobooks and ‘level up’ their lives.

This was accomplished through recording a long-form, in-studio interview that could then be uploaded to Boss Hunting’s YouTube channel, website and social media.

https://www.bosshunting.com.au/lifestyle/relationships/audible-five-for-25-luke-mcleod/

Deliverables included:

Strategic briefing sessions with client

Research of top audiobooks to recommend

1 x afternoon of filming of in-studio content

1 x Long form interview to be upload to YT Channels

1 x Reel to promote content on Boss Hunting, Luke’s and Audible social channels

1 x IG Story Set